EUROPE IS A POT OF GOLD, FOODWISE.
SO WHERE’S ALL THE FOOD?
Here’s what KTrade can achieve for you:
Europe is strategically placed between the US and Israel, both of whom have massive exports of food constantly travelling to and fro. Considering its location, it’s surprising that the variety of products available in Europe is so limited; it should be relatively easy for these two food giants to divert some of their more diverse flavours and ingredients to our continent. At the expo, discuss how to bring this about with big name representatives.
KEEP IT HOME
Europe is a vital player in the production of kosher food worldwide; in Antwerp alone, 250-300 Jewish mashgichim work in factories on behalf of hechsherim around the world. That’s 10% of the small Belgian community being fundamentally involved in kosher production! So it’s astounding that so little of the food imported this side of the pond actually ends up being sold here. Indeed, products are usually shipped to the USA and then exported right back to Europe for local sale…At Ktrade, network with the right people to ensure a varied supply of products remains available at home, cutting costs for you and benefitting the consumer.
MEET THE DISTRIBUTORS
It’s always a good idea to meet the people you work for. In the food industry, it’s absolutely vital to talk to the guys selling your products to guage what’s selling well, what needs improving and, most importantly, what do consumers want to find on the shelves that isn’t already there? There are thousands of products available that no one here even knows exists; make sure you’re getting it right when it comes to market research and expand your business horizons.